Peter schafrick biography

How did you get into advertising, Peter?

I started shooting editorial early in my career, as it’s a natural progression into advertising. Once I had that experience under my belt, I began to market to ad agencies. While editorial can be a lot of fun, the budgets simply don’t allow for more challenging and creative work.

Plus, I find that collaborating with creatives at agencies to be very enjoyable, especially when the project allows for some wiggle room in the brief to push the envelope creatively and try different approaches.

A run-down of the most recent campaign you worked on ...

I just finished up a shoot for Dove.

The best piece of creative work around at the moment is ...

I’m still taken aback by the ads Terry Richardson did for Equinox.

They are bold, evocative, impactful, and certainly eye-catching.
I also really like what Robin Wood has produced. "Destroying nature is destroying life” campaign is very well done and has emotional impac Peter Schafrick (@schafrick) • Instagram photos and videos SEMA